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In today’s organisations, information is a valued business asset and when exploited effectively it can act as a key differentiator in driving their success.
It’s quite simple really - information matters in your business!
31.10.11 Written by Neil GlentworthInformation drives your business and works as your greatest asset. It provides key inputs for quality decision making. It helps drive efficacy within your business (makes money), reduces wastage and redundancies (saves money).
Data drives organisation processes – moving through structured and unstructured formats, providing key information for effective process management and enabling valuable business insights to management for improved decision making and business innovation.
The effective harnessing of available information holds the key to newer ideas, innovative solutions and possibly the next strategic breakthrough. To build this competitive edge, therefore, businesses will need to focus beyond the obvious channels of information and look into the wider environment within which the information is being generated.
It is apparent that information enabled by the appropriate technology will act as key influencers of how you shape your businesses and organisations in the years ahead. Information touches every aspect of your business processes today and with it generates trillions of bits of data.
Information constitutes the central network of your organisation. It holds the sum of all organisational experiences, be it the data elements used in managing your business operations, business insights gathered over the years, a record of how product and service innovations evolved, customer and competitor data and routine employee data.
Businesses have so far relied on simply using their data effectively to generate information for decision making and growth. This trend, however, is rapidly changing as businesses wake up to the increasing possibilities for growth in a data driven economy.
